Coke vs Pepsi Essay Example for Free

Coke vs Pepsi Essay Pepsi has historically targeted a young audience especially since the 1980s .Many of their ads were usually aimed at teenagers and even younger groups by introducing fun, sports and music in their ads and this still hasnt changed in 2014.Pepsi has consistently found new ways to adapt to each generation and found great success through it. But most of the credit comes from their segmentation methods. Pepsi has a Behavioral segmentation that contains customers usage. They range customers usage from light to occasional drinkers. They also look at customers purchase behaviors trying label them as instinctive or planned buyers. A good example of a planned buyer and a purchase occasional buyer would be somebody having a get together or a party where the customer chooses to buy Pepsi products to quench their thirst after a exciting fun time. Pepsi also has a Psychological segmentation that focus on a lifestyle and personality. Pepsi has created a motto for themselves called Live Now, but they say that its not just a motto but a mindset. So you already know that they had to have a segment of people that share their same belief. These customers are usually fun sophisticated people or cool teenagers. Pepsis final segmentation is Geo-demographic which mostly focuses on the urban areas around the world .which make a lot of sense because most people believe that the cities is where the most fun and big event occur at. As well as finding this particular demographic ages 18- 25 ,which are considered to be young cool sophisticated people that just want to live now. Coca Cola Company is the worlds largest beverage company, refreshing consumers with more than 500 sparkling and still brands.But for some reason Coca Cola doesn’t have a specific target segment but adapt its marketing strategy by developing new products, which really means their segmentation are really broad. Generally, Coke does not have a specific target because they are really trying to addressed everyone. Coca Cola also doesn’t try to target a lifestyles, but they are seeing more and more busy lifestyle and mobile generation that are considered to be the most important part of Coke’s consumers. Coca cola also doesn’t care about a customers occupation but found out that mainly students and family oriented people buy Coca Cola products. Coca Cola also sees that their main consumers are 12-30 years old people and even though there is no specific product or communication for less than 12 or more than 30, the brand succeed in reaching them, through partnerships from six flags,restaurants, fast foods such as McDonald’s or Loyalty from customers. Finally, Coca Cola consider each customer as a target and a potential consumer. All age groups are being targeted but the most potential is the age group from 18-25 that covers a good amount of the age segments. How do their segmentation strategies differ? Their segmentation strategies differ in a big way because Pepsi used the segmentation method to target their customers ,but Coca Cola didn’t really structure a segmentation method to target their customers with .They mostly used the positioning method to grow their company. Pepsi focus on customers that wanted to live now ,a more exciting life. While Coca Cola just wanted everybody to enjoy a Coca Cola product, living your life even if its boring or exciting they didnt care, as long as you had a coke in your hand.

Religion in the Military of Ancient Greece :: Army Greeks History Rituals Papers

Religion in the Military of Ancient Greece The Ancient Greeks held their religion to be a personal experience, to be practiced by the common man on a daily basis. Thus, it comes as no surprise to read in the historical works of the period that the people also relied on religion to aid them in military matters. This paper will give historical examples of the people's reliance on the deities and attempt to explain the psychological necessity of these rituals. An examination will be made of the typical forms of rituals, and cite their effects, whether ill or benign, on the military endeavors of the peoples in the age of the Ancient Greeks. RITE OF PASSAGE Many people who experience battle for the first time find themselves panicked, totally unprepared for the horrors of war. Waging war is not a task for the inexperienced civilian. As a result, religious rituals were formed that would brace the aspiring warrior for the obscenities he would face as well as fill him with a sense of obligatory duty through ritual ordaination. Walter Burkert's Greek Religion gives ample detail on the subject: Crete is also the place where myth localizes the Kouretes, who by their name are just young warriors.

Argumentative Essay In Favor of Euthanasia Essay

â€Å"Euthanasia is the administration of a lethal agent by another person to a patient for the purpose of relieving the patient’s intolerable and incurable suffering†. When we talk about euthanasia it is meant as a means to help someone to achieve a good death. The majority of those who seek euthanasia are terminally ill and do not have any other options. Either they stay alive and suffer from the severe pain, the symptoms, and the side effects like bedsores, or they decide to end their agony and choose the only other alternative. Unlike what some people think, euthanasia is used as a last resort and is only meant for people who face an imminent death. It is not meant â€Å"to kill†, but to help the dying die with dignity. Given that everyone has the right to die with dignity, as soon as the suffering comes to a decision to shorten his or her last days or weeks in order to end the unbearable pain, the society should accept it and do everything in their power to make it possible. Euthanasia is considered accepted among its supporters only if the following ethical guidelines are met. The person must be an adult in a rational state of mind, whose terminal suffering happens to be unbearable despite the best medical efforts. Secondly, the person must have clearly made a considered decision. As Timothy M. Quill illustrates in his essay â€Å"Death and Dignity† Diane, a woman diagnosed with terminal leukemia, her husband, and her son talked about her disease and the options including treatment extensively; however, â€Å"She remained very clear about her wish not to undergo chemotherapy and to live whatever time she had left outside the hospital†. An individual can express his or her preferences about healthcare at the end of life, for example by writing a living will, or even, in today’s more open and tolerant society, freely discuss the option of euthanasia with a health-care professional or a family member. Timothy M. Quill notes in the same essay Diane’s wish to die, once she â€Å"lost control of herself and her dignity†. She discussed this wish with her family and her doctor and asked them for their help and support. They were not happy about this, but they agreed to respect her choice, and that is what they did. Her doctor had regular meetings with her and talked to her about â€Å"the philosophy of comfort care†, but also about the â€Å"Hemlock Society†. As her condition worsened, she called up her closest friends including her doctor and said goodbye to them. Two days later she  asked her husband and her son to leave her alone for an hour after saying goodbye to them. After an hour, they found her dead â€Å"covered by her favorite shawl†. Euthanasia should not be carried out at the first knowledge of a life-threatening illness, and the individual must seek reasonable medical help to cure or at least slow down the progress of the terminal dise ase. Life is precious and is also worth a fight. Euthanasia is only an option when the fight is hopeless and the agony unbearable. However, once the decision is made, the treating physician must be informed and his or her response should be considered. It is always possible, that the diagnosis has been misheard or misunderstood; furthermore, the individual’s decision could have been triggered by major depression or any other curable mental illness. I think everyone would agree that each physician confronted with a patient seeking help to commit suicide should involve psychiatric consultation in order to rule out major depression before euthanasia should even be considered. After excluding any form of a treatable illness, it should be the physician’s choice whether or not to assist the patient to commit suicide. Under normal circumstances we do not have the right to kill or to let someone die, but there are some exceptions to this rule. A physician is permitted to withhold treatment and let the patient die, if it is so desired by the patient or a legal representative. However, if the same person under the same circumstances wishes to be helped directly in order to end his or her suffering, the physician is not allowed to assist this person put an end to his or her life. According to the American Medical Association â€Å"The physician who performs euthanasia assumes unique responsibility for the act of ending the patient’s life†. On the other hand the AMA also states â€Å"Physicians have an obligation to relieve pain and suffering and to promote the dignity and autonomy of dying patients in their care. This includes providing effective palliative treatment even though it may foreseeably hasten death.†The above statement shows us that AMA prohibits active euthanasia, â€Å"the administration of a lethal agent by another person to a patient for the purpose of relieving the patient’s intolerable and incurable suffering.†, yet allows passive euthanasia, â€Å"at least in some cases, to  withhold treatment and allow a patient to die†. James Rachels argues for why physicians should place passive euthanasia in the same category as active euthanasia. First, techniques of passive euthanasia extend the suffering of the patient, because it takes longer to passively allow the patient to die than it would if active measures were taken. Second, Rachels argues that passive euthanasia encourages the physician to make decisions on irrelevant grounds. For example, children born with Down’s syndrome often have correctable congenital defects, but sometimes the parents refuse the surgery, because they do not want a child with Down’s syndrome; therefore, they let the infant die. Rachels’ example might be a little extreme, but if we really want to be honest with ourselves, we should recognize that active euthanasia seems to be more humane in some cases than passive euthanasia. Advances in medical technology brought about a number of miracles to keep us healthy and to help us live longer; however, modern medicine has not entirely solved the problem of terminal illness and pain. It has even contributed to the complication of the decisions we might be confronted with towards the end of our life, or the life of a loved one. We are going to face life-and-death decisions, we should always choose life over death when life is truly possible, but tragic circumstances can make the afterlife a better life for some people. Euthanasia is an option not a destination. After all â€Å"No one wants to live to be one hundred, until you ask the man who is ninety-nine.† Reference pagehttp://www.starcourse.org/euthanasia.htmhttp://www.togopeacefully.com/http://www.missouri.edu/~philwb/Quill.HTMTimothy E. Quill, M.D. Death and DignityA Case of Individualized Decision MakingPrinted in The New England Journal of Medicine,March 7, 1991, Vol. 324, No. 10, pp 691-694. http://www.banned-books.com/truth-seeker/1994archive/121_5/ts215n.htmlDeath and Dignity: Making Choices and Taking Charge by Timothy E. Quill. W.W. Norton & Company, New York.  ©1993The American Medical Associationhttp://www.ama-assn.org/ama/pub/category/8458.htmlhttp://www.ama-assn.org/ama/pub/category/8457.htmlhttp://www.ama-assn.org/ama/pub/category/8459.htmlJames Rachels : Active and Passive

Brave New World Book Review

In Brave New World, Aldous Huxley constructs a futuristic society based on pleasure without moral repercussions, and within it places a few oddball characters to stir up the plot. With eugenics at its core, this novel hearkens back to Shakespeares The Tempest, where Miranda says, O brave new world, that hath such people in it. Background on Brave New World   Aldous Huxley published Brave New World in 1932. He was already established as a drama critic and novelist of such books as Crome Yellow (1921), Point Counter Point (1928), and Do What You Will (1929). He also was well-known to many of the other great writers of his day, including the members of the Bloomsbury Group (Virginia Woolf, E.M. Forster, etc.) and D.H. Lawrence.Even though Brave New World is now considered a classic, the book was criticized for a weak plot and characterization when it was first published. One review even said, Nothing can bring it alive. Along with the poor and mediocre reviews, Huxleys book has also become one of the most frequently banned books in literary history. Book banners have cited negative activities (undoubtedly referring to the sex and drugs) in the book as reason enough to prevent students from reading the book. What World Is This? This Utopian/dystopian future offers the drug soma and other carnal pleasures, while manipulating the people into mind-numbing dependence. Huxley explores the evils of a seemingly satisfied and successful society, because that stability is only derived from the loss of freedom and personal responsibility. None of the people challenge the caste system, believing they all work together for the common good. The god of this society is Ford, if the dehumanization and loss of individuality wasnt enough. A Controversial Novel Part of what has made this book so controversial is the very thing that has made it so successful. We want to believe that technology has the power to save us, but Huxley shows the dangers as well.John claims the right to be unhappy. Mustapha says its also the right to grow old and ugly and impotent; the right to have syphilis and cancer; the right to have too little to eat; the right to be lousy; the right to live in constant apprehension of what might happen tomorrow... By getting rid of all of the most unpleasant things, the society also rid itself of many of the true pleasures in life. Theres no real passion. Remembering Shakespeare, Savage/John says: You got rid of them. Yes, thats just like you. Getting rid of everything unpleasant instead of learning to put up with it. Whether tis better in the mind to suffer the slings and arrows of outrageous fortune, or to take arms against a sea of troubles and by opposing end them... But you dont do either. Savage/John thinks of his mother, Linda, and he says: What you need... is something with tears for a change. Nothing costs enough here.