Wednesday, October 30, 2019

Love and Desire -A Sober Approach to Gender Equity Essay

Love and Desire -A Sober Approach to Gender Equity - Essay Example It was more of an attempt to subject men to women. Sommers recognized this and rose against it as subjection was not the aim but assimilation and equitable distribution of resources and opportunities across all sexes. There is perhaps no single statement that captures her ideas in entirety as the provided argument. This study seeks to explicate the meaning of her argument and the means she uses to present this argument. At the same time, the study also attempts to offer a personal view on the accuracy, and persuasiveness of the reasons she offers in support of her conclusions. Additionally, the study also traces the quality and accuracy of her argument when representing the views of an average woman and while discrediting the views of radical feminists. Lastly, we weigh her view against a probable response or view by staunch radical feminists such as Marilyn Friedman.This is one that starts with discrediting the views of radical feminists who consider feminism as a representation of two extremes, sexism and assimilation. In understanding these terms, sexism is discrimination based on sex largely defined by long-held stereotypes and traditions. On the other hand, assimilation refers to absorption of the minority by the majority to create a harmonious unit. In this regard, we can understand radical feminism as a fight to absorb the female gender into mainstream masculine activities as a means of fighting existent stereotypes on female inferiority. Sommers views this extreme as misguided as a woman can be free of these stereotypical and oppressive situations and still retain her feminine nature, simply, she does not have to fight to be a ‘man’. In trying to underline this argument, that a woman can enjoy her feminine nature without taking on the roles and mind frames of men, she cites what would satisfy an average woman. She notes that, an average woman is one who would derive utmost satisfaction from bearing children, having ample time to care for th ese children, having fair opportunities and being treated equally with their male counterparts. In summary, she notes that irrespective of the simplicity of these demands, it is still difficult for women to achieve them. It is at this point that she acknowledges that indeed a struggle must ensue for the average woman to achieve these goals. However, she is categorical that such dreams and aspirations cannot be achieved if they are sought through radical means. According to Sommers, a radical approach only underlines furtherance of false consciousness, one that is far from the actual concerns and priorities of a majority of women. This is understandable as a radical means represents a reactive force and not a reasonable force. In essence, a fight for fair inclusion of women is not a fight that can solely be won by women but one that also requires the input and participation of men. Having this in mind, it is quite apparent that men would be open to a reasonable means as opposed to a radical means. It is quite clear that Sommers’s argument is guided by this sobering reality.  Ã‚  

Monday, October 28, 2019

Water is Life Essay Example for Free

Water is Life Essay The slogan: â€Å"Water is Life,† is so true considering that nature’s life cycle revolves around it. The factuality of the statement can be easily seen in the light of what water is to the environment and how it is being taken for granted for its familiarity. The space that it occupies in and around the earth is so invasive it is almost all-encompassing in its existence. â€Å"It covers around 75% of the Earth’s surface† and is contained deep in the earth’s groundwater reserves called aquifers (Godrej, 2003). Despite that much of life depends on water, its purity essential to all our sustenance is being threatened because humans overuse it. Gone are the days when people simply drink directly from a brook. To secure safe drinking water, it has to undergo certain processes; either distilled or purified. This becomes a huge source of financial profit to big businesses such as the proliferation of bottled waters. But, â€Å". . . once we start using water in excess and beyond the rate which it can be replenished again, we endanger the hydrological cycle† (Godrej, 2003). In First World countries, water is used to beautify gardens, maintain greener lawns, and fill up swimming pools. In California, officials predicted that by 2020, water shortage is a surety due to the way it is being used today in that state (2003). Although many factors affect and cause this water crisis, mainly it is the misuse that causes the water crises. The problems range from water’s scarcity and depletion, lack of sanitation and pollution, inequalities in distribution . . . to extravagant use . . . , etc. (Godrej, 2003). Things that contribute to the world’s water crisis are untouched in this essay. Nonetheless, the reality of this crisis that has crept in the usual order of things in the environment cannot be taken for granted. We need to wise up and save this essential element of life. Reference 1. Crystal, David. 1990. Water H2O. The Cambridge Encyclopaedia. Cambridge University Press, p. 1285. 2. Godrej, Dinar. 2003. Crisis and challenge. Precious fluid. New Internationalist magazine, volume 354, pp. 9-12. 3. New Internationalist called Water: The facts. March 2003. volume 354,p. 18 4. Vidal, John. August 2002. Blue gold: Earths liquid asset. The Guardian, p. 6.

Saturday, October 26, 2019

Xavier Zubiris Critique of Classical Philosophy :: Philosophy Philosophical Essays

Xavier Zubiri's Critique of Classical Philosophy ABSTRACT: The contemporary Spanish philosopher Xavier Zubiri (1893-1983) developed his philosophy in constant dialogue with the past. Zubiri believed that there are fundamental flaws with classical philosophy that require a fresh approach. His critique of classical philosophy falls into three areas: conceptual, factual, and scope. The first is treated in this paper with respect to five subjects. Zubiri believed that the structure of human intellection is incorrect in classical philosophy. This error contributes in large part to two key errors which he termed "entification of reality" and "logification of intellection." Closely related are errors concerning essence and the relationship of truth and reality. Introduction 'Classical philosophy' may be loosely defined as the set of beliefs, assumptions, and analyses of experience, together with the intellectual edifice erected upon them, worked out by Ancient Greek philosophers, especially Aristotle, and further developed by Medieval and post-Medieval thinkers, foremost among them Albertus Magnus, Thomas Aquinas, and Francisco Suarez. The tradition has continued to our own day, in the persons of Jacques Maritain and Etienne Gilson, among others. Extending over a period of 2500 years, classical philosophy has undergone many changes; but some basic underlying ideas and ways of viewing the world have remained remarkably constant. It is these which are the subject of the present study. In the course of developing his own philosophy, Xavier Zubiri (1898-1983) has thoroughly and incisively analyzed much of classical philosophy. Zubiri ultimately parts company with Aristotle and classical philosophy because he believes that despite its successes and insights, it suffers from fundamental errors with respect to both point of departure and the answers given to certain critical questions. In many cases, these errors have been set into high relief by developments in modern science; in others, they have been made visible by the critique of philosophers not in the classical tradition. Zubiri's analysis of the errors of classical philosophy may be grouped into three broad areas: Conceptual: (1) Structure of human intellection. (2) Confusion of reality and being, the "Entification of reality". (3) Subsuming of intellection under logos, the "Logification of intellection". (4) Nature and function of definition. (5) The notion of truth. Factual: (1) Inconsistency with modern science. (2) Disagreement with empirical facts. (3) Failure to reach legitimate goals. (4) Foundations and nature of mathematics. Scope: (1) The division of philosophy. (2) Ability of unaided mind to penetrate secrets of nature. (3) Structural complexity of reality. (4) Hierarchical nature of reality. (5) The canon of reality. The first category is the subject of this paper. Xavier Zubiri's Critique of Classical Philosophy :: Philosophy Philosophical Essays Xavier Zubiri's Critique of Classical Philosophy ABSTRACT: The contemporary Spanish philosopher Xavier Zubiri (1893-1983) developed his philosophy in constant dialogue with the past. Zubiri believed that there are fundamental flaws with classical philosophy that require a fresh approach. His critique of classical philosophy falls into three areas: conceptual, factual, and scope. The first is treated in this paper with respect to five subjects. Zubiri believed that the structure of human intellection is incorrect in classical philosophy. This error contributes in large part to two key errors which he termed "entification of reality" and "logification of intellection." Closely related are errors concerning essence and the relationship of truth and reality. Introduction 'Classical philosophy' may be loosely defined as the set of beliefs, assumptions, and analyses of experience, together with the intellectual edifice erected upon them, worked out by Ancient Greek philosophers, especially Aristotle, and further developed by Medieval and post-Medieval thinkers, foremost among them Albertus Magnus, Thomas Aquinas, and Francisco Suarez. The tradition has continued to our own day, in the persons of Jacques Maritain and Etienne Gilson, among others. Extending over a period of 2500 years, classical philosophy has undergone many changes; but some basic underlying ideas and ways of viewing the world have remained remarkably constant. It is these which are the subject of the present study. In the course of developing his own philosophy, Xavier Zubiri (1898-1983) has thoroughly and incisively analyzed much of classical philosophy. Zubiri ultimately parts company with Aristotle and classical philosophy because he believes that despite its successes and insights, it suffers from fundamental errors with respect to both point of departure and the answers given to certain critical questions. In many cases, these errors have been set into high relief by developments in modern science; in others, they have been made visible by the critique of philosophers not in the classical tradition. Zubiri's analysis of the errors of classical philosophy may be grouped into three broad areas: Conceptual: (1) Structure of human intellection. (2) Confusion of reality and being, the "Entification of reality". (3) Subsuming of intellection under logos, the "Logification of intellection". (4) Nature and function of definition. (5) The notion of truth. Factual: (1) Inconsistency with modern science. (2) Disagreement with empirical facts. (3) Failure to reach legitimate goals. (4) Foundations and nature of mathematics. Scope: (1) The division of philosophy. (2) Ability of unaided mind to penetrate secrets of nature. (3) Structural complexity of reality. (4) Hierarchical nature of reality. (5) The canon of reality. The first category is the subject of this paper.

Thursday, October 24, 2019

Wealth Disparity in the United States :: essays research papers

Wealth in the United States has always been unequally dispersed among African Americans and whites, even dating back to the 1800’s. African Americans own less property, are less educated, and are in a lower socioeconomic class than whites. Policies since the 1960’s have been implemented in the United States, such as welfare, to help lessen the gap between the two, but the evidence suggests that these policies have not worked to their potential.   Ã‚  Ã‚  Ã‚  Ã‚  Furthermore, the question that the author is trying to answer is what can be done to help lessen the wealth gap between African Americans and whites. The author looks at affirmative action, business ownership among blacks, but overall focuses most of his attention on home and property ownership.   Ã‚  Ã‚  Ã‚  Ã‚  The author suggests that to achieve the goal of racial and class equality, a policy needs to rely on socioeconomic status, but especially take a person’s assets into account. Whites own substantially more property than blacks, which creates a large gap in assets between blacks and whites. While many blacks want to live in integrated neighborhoods, white neighborhoods do not want their property value declining, so therefore white flight ensues. The author proposes to have a policy that guarantees that black ownership in a neighborhood will not top 15 percent, so whites would be less likely to leave. Also, many incentives have been proposed to help the poor gain prosperity, such as a national wealth tax. This tax would make individuals review their assets and liabilities, and then individuals would be required to pay the government a percentage of that net worth.

Wednesday, October 23, 2019

Leadership Style- Steve Jobs Essay

Steve Jobs was the CEO of the Apple company. His innovation and vision has had a profound effect on the way technology is being used. He was more People orientated than Task orientated in terms of placing himself in the customer’s position and appealing to what they would desire even if they did know it themselves; â€Å"It is not the customer’s job to know what they want†,â€Å"people don’t know what they want until you show it to them.† Mr Jobs was more a Autocratic leader than a collaborative one he was also a transformational leader in some aspects. Autocratic Steve Job’s decisions were made with minimal consultation, and his decisions were made quicker allowing him to respond to changes in the business environment more quickly. The Environmental changes which includes facing their competitors, such as Microsoft. However, because of his â€Å"manipulative† behavior he is considered by some of his employees as authoritative. His behavior and Autocratic style in meetings for instance was described as being rude, and obnoxious. Because of his desire for perfection he had a domineering presence which made some of the employees fear him;he would walk around and ask his employees what they were doing and if they were facing any problems this made his employees feel that Jobs did not only care about the consumers and the products but the employees as well. He wanted to make sure that he was apart of every intricate detail and was involved in every aspect of the company. Transformational As a transformational leader Steve Jobs highly encouraged innovation and creativity among his Apple employees, a key element of intellectual stimulation. He inspired other by- Story telling of his own path helped team members to envision success and possibilities He was always clear about the direction in which the company was heading to. Steve Jobs fought through illness and stayed as long as he could to bring the company as its best. Steve jobs knew how to inspire and attract people with the same vision and the skill set he needed for the team. Steve Jobs took many risks and made many decisions with uncertain outcomes, however most of his decisions have paid off and have had more positive results than negative; the majority becoming achievements. Introducing the mouse and graphical user interface. â€Å"Jobs changed how people interact with personal computers by replacing the text-based command-line interface with a mouse-driven graphical user interface. Instead of typing in commands with a keyboard, users could click on on-screen icons using a mouse controller.† Launching the smartphone revolution. â€Å"When Jobs got Apple into the mobile phone business with the iPhone in 2007, he didn’t just add cellular phone capabilities to an iPod or vice versa, as some expected. He came out with a landmark device that merged an iPod, full Internet browser and mobile phone into a beautiful gadget with a multitouch-screen interface. The iPhone was an instant hit and begat a thousand copycats.† Changing how software applications are distributed. â€Å"He gave developers a way to write and sell mobile programs to consumers online. Its success created a vibrant ecosystem that has boosted demand for Apple’s mobile devices.†

Tuesday, October 22, 2019

How to Make Homemade Ink in 4 Easy Recipes

How to Make Homemade Ink in 4 Easy Recipes Ink is one of the practical contributions of chemistry. Using basic materials found at craft supply stores, you can make invisible inks and tattoo inks in addition to writing and drawing inks. Although some ink recipes are closely guarded secrets, the basic principles of preparing ink are simple. All you have to do is mix pigment with a carrier (usually water). It helps to include a chemical that  will allow the ink to flow fluidly and adhere to the paper (typically gum arabic, which is sold in powdered form). Black Permanent Ink  Recipe The most popular ink, black permanent ink can be prepared at home using the following materials: 1/2 tsp lamp black (This you can buy or make yourself by holding a plate over a candle and collecting the soot, or by collecting another form of char.)1 egg yolk1 tsp gum arabic1/2 cup honey Mix together the egg yolk, gum arabic, and honey. Stir in the lamp black. This will produce a thick paste that you can store in a sealed container. To use the  ink, mix this paste with a small amount of water to achieve the desired consistency. Applying a small amount of heat may improve the consistency of the solution, but be careful- too much heat will make the ink difficult to write with. Brown Ink  Recipe Brown ink is a popular alternative to black ink and can be prepared without any char or lamp black. All you need to make it is: 4 teaspoons loose tea or 4-5 tea bags1 teaspoon gum arabic1/2 cup boiling water Pour the boiling water over the tea. Allow the tea to steep for about 15 minutes. Squeeze as much tea (tannin) as possible from the tea or teabags. Stir in the gum arabic and mix until you have a consistent solution. Strain the ink so that you are left with a thick paste and allow it to cool before bottling it. Prussian Blue Ink  Recipe An even simpler recipe, and one that produces a bold color, is this recipe for Prussian blue, which painters have been using since the early 1700s. All you need to make it is: Prussian Blue pigment (sometimes sold as laundry bluing)Water Mix the pigment into the water until you have a rich blue ink with a thick consistency. Unless you happen to have a calligraphy pen, the easiest way to use these inks is with a homemade quill or a paintbrush. Blackberry Ink Recipe Like the recipe above, this one produces a rich blue ink, but one that is darker and made entirely of natural materials. To make it, you will need: 1 cup blackberries1/2 cup water1/2 tsp gum arabic4 drops thyme oil First, heat the blackberries in the water, pressing them to release the juice. Once the mixture is dark blue and all of the juice is released, strain the mixture and stir in the gum arabic until you have produced a thick paste. Add the thyme oil and stir. Allow the ink to cool before bottling it.

Monday, October 21, 2019

Youve Got Mail essays

You've Got Mail essays Email has become a societal norm, and is considered to be an acceptable form of communication. Today email is being used across the country by professors, businesses, for personal use, and marketing and advertising. Email can be utilized for many types of conversations or announcements including day to day conversations between friends, memos throughout an office, communication between teacher and student, college campus announcements, marketing for a company, and many more. There are many advantages to using email rather than the telephone or sending a letter via snail mail. Emailing all began with one engineer, Rob Tomlinson, who sent the first email in 1971 and now email has become the number one form of communication in the United States. As with most things there are people that are for and against the use of emails. Nicholas Negroponte who is for the use of email states, One of the enormous attractions of email is that it is not interruptive like a telephone. You can process it at you leisure, and for this reason you may reply to messages that would not stand a chance in hell of getting though the secretarial defenses of corporate, telephonic life. (Negroponte 672) Rather than guessing who is on the other end of the ringing telephone, email allows you to see who sent the message, when it was sent, and the subject. This allows the recipient to decide the importance of each message and reply accordingly. Email also allows for messages to be sent at anytime, unlike using the telephone which could wake up a family or interrupt dinner. Email is exploding in popularity because it is both asynchronous and a computer-readable medium. (Negroponte 672) Email can be used for the delivery of bad news. Psychologists call peoples reluctance to deliver bad news the mum effect. Dreading the task of delivering bad news, people delay and sugarcoat the m ...

Sunday, October 20, 2019

Most Important Themes in The Crucible, Analyzed

Most Important Themes in The Crucible, Analyzed SAT / ACT Prep Online Guides and Tips The Crucible remains a staple of high school English because it is rich in themes that are consistently relevant to human beings regardless of time period. But these themes aren't always easy to explain or dissect in the context of the play, and they can be even harder to develop into essays. Read on for an overview of what a theme is, a list of important themes in The Crucible with specific act-by-act details, and a summary of how to use this information in your essays and other assignments. What’s a Theme? Why Are Themes Important? Before I get into the nitty-gritty of howThe Cruciblethemes are expressed, let's do a quick overview of what themes are and why they matter. A theme is a central topic that is addressed by a work of literature. Themes can be expressed in many different ways. In the case of a play like The Crucible, themes are revealed mainly through the dialogue of the characters. They're also revealed though events in the plot. Themes tell us what the purpose of the work is. What is the writer attempting to convey to the viewer? The Crucible's themes have lent the play artistic longevity because they're more or less universal to the human experience across time.If you hope to write an awesome essay onThe Crucible, you should have extensive knowledge of its themes. If you can show that you understand the themes of a work of literature, you've clearly mastered the material on a deeper level.In the next few sections,I'll take a look at a group of broad themes inThe Crucible, including irony, hysteria, reputation, and power. Theme 1: Irony First off, what is irony? Many people are under the impression that irony is just when something happens that you don't expect (or that you really hoped wouldn't happen). In reality, true irony only happens when a situation is the exact opposite of what you would expect.The classic example of an incorrect use of irony is in Alanis Morisette's song "Ironic" when she says that "rain on your wedding day" is an example of irony. Well, it's not. Sure, you don't expect or want rain, but it's not the polar opposite of getting married. A real example of irony would be if two married guests got into a fight about going to your wedding that ended in their divorce. Irony abounds throughout The Crucibleascharacters who believe they are combating the Devil’s handiwork actually perform it themselves.The ruthlessness with which the suspected witches are treated is aimed at purifying Salem, but it achieves the opposite outcome. The town slips further and further into chaos and paranoia until it reaches a point of total devastation.As Reverend Hale says to Danforth, â€Å"Excellency, there are orphans wandering from house to house; abandoned cattle bellow on the highroads, the stink of rotting crops hangs everywhere, and no man knows when the harlots’ cry will end his life - and you wonder yet if rebellion’s spoke?† (Act 4, pg. 121). The court's attempts to preserve Puritan morality by arresting and executing accused witches ironically lead to the removal of the most virtuous people from society. These people are the only ones who refuse to throw out false accusations or lie about involvement in witchcraft, so they find themselves condemned (this is the fate of Rebecca Nurse). This means that much of the population that remains is comprised of the power-hungry, the selfish, and the cowardly. Act 1 There are several ironies in Act 1 that center around Abigail Williams. In her conversation with John, Abigail claims that he helped her realize all the lies she was told by two-faced people in Salem who only publicly adhere to the conventions of respectable society (pg. 22).The irony is that, in the face of John’s rejection, Abigail turns around and creates her own lies soon after that give her increased control over the society she resents.She puts on a fake front to get what she wants, ultimately creating a persona that’s even worse than that of the hypocrites she criticizes.Abigail’s many deceptions are sometimes laughably ironic as she chastises others for lying even as she is spinning falsehoods.In this act, she yells â€Å"Don’t lie!† at Tituba immediately before she tells some of the most damning lies of the play accusing Tituba of witchcraft (â€Å"She comes to me while I sleep; she’s always making me dream corruptions!† pg. 4 1). Hale also makes some unintentionally ironic statements in Act 1 when he begins his investigation.He claims that they must not jump to conclusions based on superstition in their investigation of Betty’s affliction.Hale is convinced that a scientific inquiry based only on facts and reality can be conducted to detect a supernatural presence. This is ironic becausesearching for "the Devil's marks" as the potential cause of an ailment is inherently superstitious. Once the accusations begin, Parris initiates an ironic thought process that persists throughout The Crucible: â€Å"You will confess yourself or I will take you out and whip you to your death, Tituba!† (pg. 42).This â€Å"confess or die† mindset is one of the central ironies of the play.The whole purpose of a trial is to hear both sides of the story before a verdict is reached.In telling people they must confess to their crimes or be hanged, the officials show that they have already decided the person is guilty no matter what evidence is provided in their defense. Act 2 In Act 2, John Proctor’s guilt over his affair with Abigail is demonstrated through an ironic exchange with Reverend Hale. When Hale asks him to recite his commandments, the only one he forgets is adultery.This is also the commandment that he has violated most explicitly, so you’d think it would be the first one to spring to mind.The fact that he forgets only this commandment shows that he is trying extremely hard to repress his guilt. This act also sees the irony of Hale discussing the â€Å"powers of the dark† that are attacking Salem (pg. 61).This is irony of the same type that I discussed in the overview of this theme.Hale doesn’t realize that his own fears and suspicions are the real powers of the dark.Salem is under attack from the hysteria that is encouraged by the same people who seek to keep imaginary supernatural demons at bay. Act 3 In Act 3, Hale continues to make ironic statements about the existence of concrete proof for the accusations of witchcraft.While touting his holy credentials, he claims that he â€Å"dare not take a life without there be a proof so immaculate no slightest qualm of my conscience may doubt it† (pg. 91).This â€Å"immaculate proof† that has led him to sign numerous death warrants is nothing but the fabrications of teenage girls and other townspeople seeking petty revenge.These types of statements made by Hale earlier in the play become even more ironic in Act 4 when he realizes he made a horrible mistake by trusting the â€Å"evidence† that was presented to him. Abigail’s presence is always rife with irony in The Crucible, as she constantly chastises others for sins she herself has committed.When she is brought in for questioning and claims to see Mary’s familiar spirit, she says â€Å"Envy is a deadly sin, Mary.†Abigail herself has acted out of envy for the entire play.Her jealousy of Elizabeth Proctor’s position as John’s wife has led her to attempted murder, first by the charm in the woods and now by accusing Elizabeth of witchcraft. Elizabeth is a victim of cruel irony in this Act when she is summoned to testify on the reasons why she dismissed Abigail from her household.John has already confessed that the affair was the reason for Abigail’s dismissal.John tells the judge to summon Elizabeth to back him up because he knows she always tells the truth.Ironically, though she is normally honest to a fault, in this situation Elizabeth decides to lie to preserve John’s reputation, not knowing he has already confessed.This well-intentioned mistake seals both of their fates. Act 4 Act 4 is Danforth’s turn to shine in the irony department.He is appalled by Elizabeth’s lack of emotion when he asks her to help the court get a confession out of her husband (pg. 123).This attitude comes from a man who has shown no remorse for condemning people to death throughout the play.He refers to John’s refusal to confess as â€Å"a calamity,† looking past his own involvement in the larger calamity of the conviction that led John to this point. Later in Act 4, Danforth becomes angry at the implication that John’s confession may not be the truth. He insists,â€Å"I am not empowered to trade your life for a lie† (pg. 130).Of course, we know that Danforth has been trading people’s lives for lies this whole time.He has sentenced people to death based on lies about their dealings in black magic, and he has accepted other false confessions from those who would rather lie than be executed.To Danforth, anything that doesn’t confirm that he was right all along is a lie. Discussion Questions Here are a few questions related to this theme that you can use to test your grasp of irony and its significance as a theme in The Crucible: How is Parris’ fate in act 4 ironic when considering his role in the events of the play? Why do certain characters seem to be blind to the irony of their actions (Abigail, Danforth)? Why is hypocrisy so common in repressive communities like Salem? Explain the irony of Hale’s position at the end of the play as compared to his actions at the beginning. Hale wrongly assumes that his academic mindset will save him from jumping to the wrong conclusions in the witchcraft investigation. Ironically, he is the first to demand a confession from Tituba based on Abigail's dramatic but false testimony. Theme 2: Hysteria The thematic significance of hysteria builds quickly as accusations of witchcraft proliferate throughout Salem.The power of collective hysteria ultimately becomes insurmountable because it grows larger than the influence of the few rational voices in the community. The seeds are planted in Act 1, when Abigail is questioned about her activities in the woods and ends up accusing Tituba of witchcraft to avoid punishment.The town, already primed with rumors of black magic, is quickly willing to accept that the first few women who are accused are involved in black magic because they’re beggars and slaves.No one considers that the accusers are lying, partially because they’re seen as innocent children and partially because many â€Å"witches† confess to avoid the death penalty. Armed with the false proof of these coerced confessions, the court officials aggressively persecute anyone who is accused.Hysteria blinds the people of Salem to reason as they become convinced that there is a grand Satanic plot brewing in town, and they must not hesitate to condemn anyone who could be involved.This is a lesson in how fear can twist perceptions of reality even for those who consider themselves reasonable under normal circumstances. Act 1 Even before Abigail makes accusations, rumors of witchcraft have morphed into accepted truths in the minds of the more superstitious members of the community.Ann Putnam jumps at any opportunity to blame supernatural forces for the deaths of her children.Ann’s extreme conclusions are gradually accepted because rational people are too afraid to challenge the consensus and risk bringing accusations upon themselves.Hale’s involvement is taken to mean that there must be a supernatural element to Betty’s illness.Rational explanations are ground up by the drama of the rumor mill, and people see only what they want to see (whatever keeps them in the good graces of society andmakes them feel the best about themselves) in situations that don't appear to have easy explanations. The madness begins in earnest with Abigail’s claim that Tituba and Ruth were conjuring spirits in the woods.Parris is extremely dismayed by this revelation because of the damage it will do to his reputation.Thomas Putnam tells him to â€Å"Wait for no one to charge you - declare it yourself.†Parris must rush to be the first accuser so he can place himself beyond reproach. It's atoxic strategy that causes panic to spread quickly and fear for one’s life to take the place of rationality.Tituba is pressured to confess and name the names of other â€Å"witches† to avoid execution, which leads to Abigail and Betty’s accusations, now validated by a coerced confession.This vicious cycle continues to claim the lives of more and more people as the play progresses. Act 2 By Act 2, there are nearly 40 people in jail accused of witchcraft.Many people confess when threatened with execution, and this only heightens the paranoid atmosphere.The authorities ignore any inconvenient logical objections to the proceedings because they, too, are swept up in the madness. The hysterical atmosphere and the dramatic performances of some of the accusers cause people to believe they have seen genuine proof of witchcraft.Each new false confession is thrown onto the pile of â€Å"evidence† of a grand Satanic plot, and as the pile grows larger, the hysteria surrounding it is fed generously. This hysteria-based â€Å"evidence† of witchcraft includes the discovery of the poppet in the Proctor household with a needle in it.Elizabeth's side of the story is disregarded because Abigail’s testimony is far more dramatic."She sat to dinner in Reverend Parris's house tonight, and without word nor warnin' she falls to the floor. Like a struck beast, he says, and screamed a scream that a bull would weep to hear. And he goes to save her, and, stuck two inches in the flesh of her belly, he draw a needle out." (Cheever pg. 71). The idea that a witch's familiar spirit is capable of stabbing people is too scary for the superstitious and now hysterical people of Salem to give Elizabeth the benefit of the doubt. No one even considers Mary's statement about sticking the needle in herself. In this environment, whoever yells the loudest seems to get the most credibility. Act 3 The depths of the hysteria that has gripped Salem are revealed in Act 3 when John finally confronts the court. Danforth makes a shocking argument defending the way the trials have been conducted, insisting that only the victim’s testimony can serve as reliable evidence in this type of trial.He is completely oblivious to the fact that the â€Å"victims† might be lying.The court refuses to challenge anyone who claims to have been afflicted. When the petition testifying to the good character of the accused women is presented, the reaction from Danforth, Hathorne, and Parris is to arrest the people who signed it rather than considering that this might indicate that the women are innocent.Danforth is convinced that â€Å"there is a moving plot to topple Christ in the country!† and anyone who doubts the decisions of the court is potentially involved.They so fear the devilish consequences of challenging the accusers that they’re willing to take them at their word and ignore any defenses the accused have to offer.Nowhere is there any consideration of ulterior motives. The power of mass hysteria is further revealed when Mary is unable to faint outside of a charged courtroom environment.She believed she had seen spirits earlier because she was caught up in the delusions of those around her.Abigail distracts the judges from any rational investigation in this act by playing into this hysteria.Danforth, who has the most authority, is also the most sold on her act, and it only takes a few screams to persuade him that he’s in the presence of witchcraft.This leads to Mary’s hysterical accusation of Proctor after she finds herself targeted by the other girls and about to be consumed by the hysteria herself if she doesn’t contribute to it. Act 4 Danforth continues to demonstrate the effects of hysteria in act 4 even after things have died down a bit in Salem and there have been rumblings of discontent about the court’s actions.As John gives his confession, Danforth says to Rebecca Nurse â€Å"Now, woman, you surely see it profit nothin’ to keep this conspiracy any further. Will you confess yourself with him?† (pg. 129)He is still convinced that all the prisoners are guilty and is determined to force them to admit their guilt. Danforth also becomes frustrated with Proctor when he won’t name names in his confession: â€Å"Mr. Proctor, a score of people have already testified they saw [Rebecca Nurse] with the Devil† (pg. 130).Danforth insists that John must know more about the Devil's dealings than he has revealed.Though Rebecca Nurse's involvement has already been corroborated by other confessors, Danforth demands to hear it from John to confirm that John is fully committed to renouncing his supposed ties to Satan. Discussion Questions Here are a few questions about hysteria to consider now that you've read a summary of how this theme was expressed throughout the plot of the play: How does the hysteria in the play get started? What are some of the factors that feed the panic and suspicion in Salem, and why are officials (like Danforth) unable or unwilling to listen to reason? Is there any character besides John Proctor that represents the voice of common sense amidst the madness? Why is Cheever both astonished and afraid when he finds the poppet with the needle in it? Why is everyone so quick to believe Abigail’s story? Danforth explains that witchcraft is an invisible crime and that only the victims are reliable. How does this philosophy perpetuate hysteria? Even though there is significant reason to believe Abigail is lying about Elizabeth's familiar spirit stabbing her, the frenzied investigators ignore testimony that challenges their chosen witchy narrative. Theme 3: Reputation Concern for reputation is a theme that looms large over most of the events in The Crucible.Though actions are often motivated by fear and desires for power and revenge, they are also propped up by underlying worries about how a loss of reputation will negatively affect characters' lives.John’s concern for his reputation is strong throughout the play, and his hesitation to reveal Abigail’s true nature is a product of his own fears of being labeled an adulterer. Once there have been enough convictions, the reputations of the judges also become factors. They are extremely biased towards believing they have made the correct sentencing decisions in court thus far, so they are reluctant to accept new evidence that may prove them wrong.The importance placed on reputation helps perpetuate hysteria because it leads to inaction, inflexibility, and, in many cases, active sabotage of the reputations of others for selfish purposes. The overall message is that when a person's actions are driven by desires to preserve favorable public opinion rather than do the morally right thing, there can be extremely dire consequences. Act 1 Reverend Parris' concerns about his reputation are immediately evident in Act 1. Parris initially insists that there are â€Å"no unnatural causes† for Betty’s illness because he fears that he will lose favor with the townspeople if witchcraft is discovered under his roof.He questions Abigail aggressively because he’s worried his enemies will learn the full story of what happened in the woods first and use it to discredit him.Parris is very quick to position himself on the side of the accusers as soon as Abigail throws the first punch, and he immediately threatens violence on Tituba if she doesn't confess (pg. 42).He appears to have no governing system of morality. His only goal is to get on the good side of the community as a whole, even in the midst of this bout of collective hysteria. Abigail also shows concern for her reputation.She is enraged when Parris questions her suspicious dismissal from the Proctor household.Abigail insists that she did nothing to deserve it and tries to put all the blame on Elizabeth Proctor.She says, "My name is good in the village! I will not have it said my name is soiled! Goody Proctor is a gossiping liar!" (pg. 12) The first act of The Crucibleclearly establishes the fact that a bad reputation can damage a person’s position in this society severely and irreparably. Act 2 In this act, we learn more details about the accused that paint a clearer picture of the influence of reputation and social standing on the patterns of accusations.Goody Good, an old beggar woman, is one of the first to be named a witch. It’s easy for more respectable citizens to accept that she’s in league with the Devil because she is an "other" in Salem, just like Tituba.When Abigail accuses Elizabeth, a respected farmer’s wife, it shows that she is willing to take big risks to remove Elizabeth from the picture.She’s not a traditionally accepted target like the others (except in her susceptibility as a woman to the misogyny that runs rampant in the play). In Act 2, the value of reputation in Salem starts to butt heads with the power of hysteria and fear to sway people’s opinions (and vengeance to dictate their actions).Rebecca Nurse, a woman whose character was previously thought to be unimpeachable, is accused and arrested.This is taken as evidence that things are really getting out of control ("if Rebecca Nurse be tainted, then nothing's left to stop the whole green world from burning." Hale pg. 67).People in power continue to believe the accusers out of fear for their own safety, taking the hysteria to a point where no one is above condemnation. At the end this act, John Proctor delivers a short monologue anticipating the imminent loss of the disguises of propriety worn by himself and other members of the Salem community.The faces that people present to the public are designed to garner respect in the community, but the witch trials have thrown this system into disarray.Proctor’s good reputation is almost a burden for him at this point because he knows that he doesn’t deserve it. In a way,John welcomes the loss of his reputation because he feels so guilty about the disconnect between howhe is perceived by others and the sins he has committed. Act 3 John Proctor sabotages his own reputation in Act 3 after realizing it's the only way he can discredit Abigail.This is a decision with dire consequences in a town where reputation is so important, a fact that contributes to the misunderstanding that follows.Elizabeth doesn’t realize that John is willing to sacrifice his reputation to save her life.She continues to act under the assumption that his reputation is of the utmost importance to him, and she does not reveal the affair. This lie essentially condemns both of them. Danforth also acts out of concern for his reputations here. Hereferences the many sentencing decisions he has already made in the trials of the accused. If Danforth accepts Mary’s testimony, it would mean that he wrongly convicted numerous people already. This fact could destroy his credibility, so he is biased towards continuing to trust Abigail.Danforth has extensive pride in his intelligence and perceptiveness. This makes him particularly averse to accepting that he's been fooled by a teenage girl. Act 4 Though hysteria overpowered the reputations of the accused in the past two acts, in act 4 the sticking power of their original reputations becomes apparent.John and Rebecca’s solid reputations lead to pushback against their executions even though people were too scared to stand up for them in the midst of the trials.Parris begs Danforth to postpone their hangings because he fears for his life if the executions proceed as planned.He says, â€Å"I would to God it were not so, Excellency, but these people have great weight yet in the town† (pg. 118). However, this runs up against Danforth’s desire to preserve his reputation as a strong judge.He believes that â€Å"Postponement now speaks a floundering on my part; reprieve or pardon must cast doubt upon the guilt of them that died till now. While I speak God’s law, I will not crack its voice with whimpering† (pg. 119).Danforth’s image is extremely valuable to him, and he refuses to allow Parris’ concerns to disrupt his belief in the validity of his decisions. In the final events of Act 4, John Proctor has a tough choice to make between losing his dignity and losing his life. The price he has to pay in reputation to save his own life is ultimately too high.He chooses to die instead of providing a false confession because he doesn’t think life will be worth living after he is so disgraced. As he says,â€Å"How may I live without my name? I have given you my soul; leave me my name!† (pg. 133) Discussion Questions Here are a few discussion questions to consider after you've read my summary of how the theme of reputation motivates characters and plot developments in The Crucible: How are characters’ behaviors affected by concern for their reputations? Is reputation more important than truth? Why doesn’t John immediately tell the court that he knows Abigail is faking? How does Parris’ pride prevent him from doing anything to stop the progression of events in the play? Why does Mary Warren warn John about testifying against Abigail? Why does he decide to do so anyways? Why does John decide to ruin his reputation in Act 3 by confessing to the affair? How is the arrest of Rebecca Nurse a sign that the hysteria in Salem has gotten out of control? How does reputation influence who is first accused of witchcraft? If you're an old beggar woman who sometimes takes shelter in this creepy shack, you better believe these jerks are gonna turn on you as soon as anyone says the word "witch." Theme #4: Power and Authority The desire to preserve and gain power pervadesThe Crucible as the witch trials lead to dramatic changes in which characters hold the greatest control over the course of events.Abigail’s power skyrockets as the hysteria grows more severe.Where before she was just an orphaned teenager, now, in the midst of the trials, she becomes the main witness to the inner workings of a Satanic plot.She has the power to utterly destroy people’s lives with a single accusation because she is seen as a victim and a savior. The main pillars of traditional power are represented by the law and the church.These two institutions fuse together in The Crucible to actively encourage accusers and discourage rational explanations of events. The girls are essentially given permission by authority figures to continue their act because they are made to feel special and important for their participation.The people in charge are so eager to hold onto their power that if anyone disagrees with them in the way the trials are conducted, it is taken as a personal affront and challenge to their authority. Danforth, Hathorne, and Parris become even more rigid in their views when they feel they are under attack. Act 1 As mentioned in the overview, religion holds significant power over the people of Salem.Reverend Parris is in a position of power as the town's spiritual leader, but he is insecure about his authority.He believes there is a group of people in town determined to remove him from this position, and he will say and do whatever it takes to retain control.This causes problems down the line as Parris allows his paranoia about losing his position to translate into enthusiasm for the witch hunt. Abigail, on the other hand, faces an uphill battle towards more power over her situation.She is clearly outspoken and dominant, but her initial position in society is one of very little influence and authority.One path to higher standing and greater control would be in becoming John Proctor’s wife.When she can’t get John to abandon Elizabeth for her, she decides to take matters into her own hands and gain control through manipulating the fears of others. Abigail accuses Tituba first because Tituba is the one person below her on the ladder of power, so she makes an easy scapegoat. If Tituba was permitted to explain what really happened, the ensuing tragedy might have been prevented.No one will listen to Tituba until she agrees to confirm the version of events that the people in traditional positions of authority have already decided is true, a pattern which continues throughout the play.Tituba is forced to accept her role as a pawn for those with greater authority and a stepping stone for Abigail’s ascent to power. Act 2 By Act 2, there have been notable changes in the power structure in Salem as a result of the ongoing trials.Mary Warren’s sense of self-importance has increased as a result of the perceived value of her participation in court.Elizabeth notes that Mary's demeanor is now like that of â€Å"the daughter of a prince† (pg. 50).This new power is exciting and very dangerous because it encourages the girls to make additional accusations in order to preserve their value in the eyes of the court. Abigail, in particular, has quickly risen from a nobody to one of the most influential people in Salem.Abigail’s low status and perceived innocence under normal circumstances allow her to claim even greater power in her current situation.No one thinks a teenage orphan girl is capable of such extensive deception (or delusion), so she is consistently trusted.In one of the most well-known quotes in the play, John Proctor angrily insists that â€Å"the little crazy children are jangling the keys of the kingdom† (pg. 73), meaning the girls are testing out the extent of the chaos they can create with their newfound power. Act 3 In Act 3, Abigail’s power in the courthouse is on display.She openly threatens Danforth for even entertaining Mary and John's accusations of fraud against her. Though Danforth is the most powerful official figure in court, Abigail manipulates him easily with her performance as a victim of witchcraft. He's already accepted her testimony as evidence, so he is happy for any excuse to believe her over John and Mary.John finally comes to the realization that Mary's truthful testimony cannot compete with the hysteria that has taken hold of the court.The petition he presents to Danforth is used as a weapon against the signers rather than a proof of the innocence of Elizabeth, Martha, and Rebecca. Abigail's version of events is held to be true even after John confesses to their affair in a final effort to discredit her.Logic has no power to combat paranoia and superstition even when the claims of the girls are clearly fraudulent.John Proctor surrenders his agency at the end of Act 3 i n despair at the determination of the court to pursue the accusations of witchcraft and ignore all evidence of their falsehood. Act 4 By Act 4, many of the power structures that were firmly in place earlier in the play have disintegrated.Reverend Parris has fallen from his position of authority as a result of the outcomes of the trials.He is weak and vulnerable after Abigail's theft of his life's savings, and he’s even facing death threats from the townspeople as a result of John and Rebecca's imminent executions.In Act 1 he jumped on board with the hysteria to preserve his power, but he ended up losing what little authority he had in the first place (and, according to Miller's afterward, was voted out of office soon after the end of the play). The prisoners have lost all faith in earthly authority figures and look towards the judgment of God.The only power they have left is in refusing to confess and preserving their integrity. In steadfastly refusing to confess, Rebecca Nurse holds onto a great deal of power.The judges cannot force her to commit herself to a lie, and her martyrdom severely damages their legitimacy and favor amongst the townspeople. Discussion Questions Here are some discussion questions to consider after reading about the thematic role of the concepts of power and authority in the events of the play: How do the witch trials empower individuals who were previously powerless? How does Reverend Hale make Tituba feel important? Compare and contrast three authority figures in this drama: Hale, Danforth, and Parris. What motivates their attitudes and responses toward the witch trials? What makes Danforth so unwilling to consider that the girls could be pretending? Why does Mary Warren behave differently when she becomes involved in the trials? How do the actions of authority figures encourage the girls to continue their accusations and even genuinely believe the lies they’re telling? Mary Warren when she comes back from Salem in Act 2 A Quick Look at Some Other The CrucibleThemes These are themes that could be considered subsets of the topics detailed in the previous sections, but there's also room to discuss them as topics in their own right. I'll give a short summary of how each plays a role in the events of The Crucible. Guilt The theme of guilt is one that is deeply relevant to John Proctor's character development throughout the play. John feels incredibly ashamed of his affair with Abigail, so he tries to bury it and pretend it never happened. His guilt leads to great tension in interactions with Elizabeth because he projects his feelings onto her, accusing her of being judgmental and dwelling on his mistakes. In reality, he is constantly judging himself, and this leads to outbursts of anger against others who remind him of what he did (he already feels guilty enough!). Hale also contends with his guilt in act 4 for his role in condemning the accused witches, who he now believes are innocent. There's a message here about the choices we have in dealing with guilt. John attempts to crush his guilt instead of facing it, which only ends up making it an even more destructive factor in his life. Hale tries to combat his guilt by persuading the prisoners to confess, refusing to accept that the damage has already been done. Both Hale and Proctor don't want to live with the consequences of their mistakes, so they try to ignore or undo their past actions. Misogyny and Portrayal of Women Miller's portrayal of women in The Crucible is a much-discussed topic. The attitudes towards women in the 1950s, when the play was written, are evident in the roles they're given. The most substantial female character is Abigail, who is portrayed as a devious and highly sexualized young woman. She is cast as a villain. Then, on the other end of the spectrum, we have Rebecca Nurse. She is a sensible, saintly old woman who chooses to martyr herself rather than lie and confess to witchcraft. The other two main female characters, Elizabeth and Mary Warren, are somewhat bland. Elizabeth is defined by her relationship to John, and Mary is pushed around by other characters (mostly men) throughout the play. The Crucible presents a view of women that essentially reduces them to caricatures of human beings that are defined by their roles as mothers, wives, and servants to men. Abigail, the one character who breaks from this mold slightly, is portrayed extremely unsympathetically despite the fa ct that the power dynamic between her and John makes him far more culpable in their illicit relationship. Deception Deception is a major driving force inThe Crucible. This includes not only accusatory lies about the involvement of others in witchcraft but also the lies that people consistently tell about their own virtuousness and purity in such a repressive society. The turmoil in Salem is propelled forward by desires for revenge and power that have been simmering beneath the town's placid exterior. There is a culture of keeping up appearances already in place, which makes it natural for people to lie about witnessing their neighbors partaking in Satanic rituals when the opportunity arises (especially if it means insulating themselves from similar accusations and even achieving personal gain). The Crucible provides an example of how convenient lies can build on one another to create a universally accepted truth even in the absence of any real evidence. Even before the witch trials, the people of Salem are doing lots of little magic tricks to make all their unholy thoughts and actions disappear. AbracaDENIAL! How to Write AboutThe CrucibleThemes It's one thing to understand the major themes in The Crucible, and it's another thing completely to write about them yourself. Essay prompts will ask about these themes in a variety of different ways. Some will be very direct. An example would be something like: "How are themes like hysteria, hunger for power, reputation, or any of a number of others functional in the drama? Choose a single character and discuss how this person embodies one of the themes. How is Miller’s underlying message revealed in one of these themes and through the character?" In a case like this, you'd be writing directly about a specific theme in connection to one of the characters. Essay questions that ask about themes in this straightforward way can be tricky because there's a temptation to speak in vague terms about the theme's significance. Always include specific details, including direct quotes, to support your argument about how the theme is expressed in the play. Other essay questions may not ask you directly about the themes listed in this article, but that doesn't mean that the themes are irrelevant to your writing. Here's another example of a potential essay question for The Crucible that's less explicit in its request for you to discuss themes of the play: "Most of the main characters in the play have personal flaws and either contribute to or end up in tragedy. Explain who you believe is the central tragic character in the play. What are their strengths and personal flaws? How does the central tragic character change throughout the play, and how does this relate to the play's title? How do outside forces contribute to the character's flaws and eventual downfall?" In this case, you're asked to discuss the concept of a tragic character, explaining who fits that mold in The Crucible and why. There are numerous connections between the flaws of individual characters and the overarching themes of the play that could be brought into this discussion. This is especially true with the reputation and hysteria themes. If you argued that John Proctor was the central tragic character, you could say that his flaws were an excessive concern for his reputation and overconfidence in the power of reason to overcome hysteria. Both flaws led him to delay telling the truth about Abigail's fraudulent claims and their previous relationship, thus dooming himself and many others to death or imprisonment. Even with prompts that ask you to discuss a specific character or plot point, you can find ways to connect your answer to major themes. These connections will bolster your responses by positioning them in relation to the most important concepts discussed throughout th e play. What's Next? Now that you've read about the most important themes in The Crucible, check out ourlist of every single character in the play, including brief analyses of their relationships and motivations. You can also read my full summary of The Crucible here for a review of exactly what happens in the plot in each act. The Crucible is commonly viewed as an allegorical representation of the communist "witch hunts" conducted in the 1950s. Take a look at this article for details on the history and thematic parallels behind this connection. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Saturday, October 19, 2019

Chinese landscape painting between pre-20th century and modern time Essay

Chinese landscape painting between pre-20th century and modern time - Essay Example The essay "Chinese landscape painting between pre-20th century and modern time" analyzes Chinese landscape painting. However, similarity exists in the painting displayed in the 20th century and the 21st century. The similarity in the Chinese painting is based on the focus of the artists which largely was on the landscape and the nature environment. The focus of the Chinese artist or painters was not only to capture the issues displayed by the landscape, but to also capture the essence of the energy. Chinese art was based in the teaching of the Ying-Yeng which is viewed as the source of energy. Even in the landscape paintings the focus was on the essence of energy. The successful western artistic movements cannot be replicated in the Chinese art because the Chinese art and painting were not based on movement or similarity but based on the view of the individual artists. Therefore, when focusing on the Chinese landscape painting, it is vital to understand the similarities and differenc es of the modern and the 20th century landscape paintings in terms of material and the focus of the painting. In Maoism china, the focus was on oil based painting which is different from the traditional ink based painting. Oil based painting was a feature associated with the western world especially the Europe countries with the focus being on the view of the artist. The Chinese art did not follow the feminism approach are era experienced in the western art but focused on the conservatism presented by the Chinese culture.

Friday, October 18, 2019

Structure Of The Larynx Essay Example | Topics and Well Written Essays - 500 words

Structure Of The Larynx - Essay Example The cricoid cartilage in turn is the connecting cartilage that attaches the larynx to the trachea or the air passage. The epiglottis on the other hand, is connected to the thyroid cartilage at its notch. Because of its leaf like shape and position, it "helps to direct food and liquid into the esophagus and to protect the vocal cords and trachea during swallowing" (Milton J. Dance, Jr. Head & Neck Rehabilitation Center, 1999). The skeletal frame of the larynx is systematically supported by the attaching muscles. According to John Hopkins Medicine (n.d.), "the control over these muscles is provided by two branches of the vagus nerve: the recurrent laryngeal nerve and the superior laryngeal nerve". These are the extrinsic and intrinsic laryngeal muscles, which are called accordingly because of the position of its attachments. "The extrinsic muscles are described as such because they attach to a site within the larynx and to a site outside of the larynx (such as the hyoid bone jaw, etc.)" (Milton J. Dance, Jr. Head & Neck Rehabilitation Center, 1999). These extrinsic laryngeal muscles are further grouped into the suprahyoid group (above the hyoid bone) and the infrahyoid group (below the hyoid bone).

Annotated Bibliography Example | Topics and Well Written Essays - 1500 words

Annotated Bibliography Example They aim to explore the relation between the three IPTS components and PTSD symptoms. After the research, they established that the acquired capability to commit suicide links directly to re-experiencing the symptoms. However, the researchers explain, through statistical explanation of mental health distress, the relationship of the above established ideologies to disenchanted belongingness and alleged burdensomeness. Additionally, results prove that mental rehearsal of provocative and painful experiences impact on suicide risk. The researchers have created it for other scholars in the same field since it is technical. The study’s strength is that it contains basic information. The jargon forms the quandary in the interpretation, considering that it has insufficient research proof. Finley, E., Baker, M., Pugh, M., & Peterson, A. (2010). Patterns and Perceptions of Intimate Partner Violence Committed by Returning Veterans with Post-Traumatic Stress Disorder. Journal of Family Violence, 25(8), 737-743. Doi: 10.1007/s10896-010-9331-7 The researchers aim at addressing critical thematic concerns regarding a population of Iraqi and Afghanistan veterans; diagnosed with PTSD. The researcher addresses concerns of IPV among the population sample selected. The researchers come up with two categorical findings, which establish different inclinations towards the main themes under critical study, obviously, regarding IPV among PTSD. Three modes of violence include violence elicited by anger, parasomniac and dissociative. Secondly, common notions on PTSD and suffering-related war influence veterans’ reaction to violence cases against their partners. This study addresses pertinent matters in the expounding of corrective measures or actions to be taken by authorities and organizations in dealing with their workforce stress issues. The study portends benefits of research evidence and

Thursday, October 17, 2019

Research and Development at Thomas Company Essay

Research and Development at Thomas Company - Essay Example The principle bases on the cause and effect correlation (Millan, 2005). If no cause to effect correlation exists, accountants show an expense when the cost expires. According to U.S. (SFA No. 2) the expenditures are expensed by firms hence reducing net earnings of year in progress while IFRS capitalize such expenses leaving year in progress earnings unaffected (IASB, 2008). Even if the two small expenditures (R & D) are alike in their nature, their observed benefits vary significantly based on accounting handlings of such expenditures. It should be noted that small expensed intangibles are often viewed to be more auspicious to investors than small capitalized intangibles. When the expenditure is treated as the asset, significant expenditure is more beneficial than the small expenditure. Nevertheless, when the expenditure is expensed, there is no significant discrepancy between the large and the small expenditures (Sougiannis, 2014). Fundamentally, Intangibles that are acquired internally are to be expensed. Spending that from explore is recognized as cost when it sustains. The validation of this is that there should be insufficient inevitability as to whether future commercial benefits will occur or not (IASB, 2008). Similarly, the IAS 38 states that development costs shall qualify for the recognition of being intangible assets so long as the following criteria affect. The predominant criterion is the availability of plentiful technical and financial assets to accomplish the advancement. Hence, new product development $300,000 will be technically feasibly recognized in the statement of comprehensive income. Companies that adhere to IFRS classify intangible assets based on their lives. This results into assets with finite lives while others have indefinite lives (Millan, 2005). Tangibles with limited lives should be depreciated over

Globalization debate Assignment Example | Topics and Well Written Essays - 750 words

Globalization debate - Assignment Example Some of the major factors that have necessitated the globalization process include advances in telecommunication and transportation infrastructure, the emergence and prosperity of the internet and telegraph technology, etc. These factors have played an essential role in the process of generating independence in the form of cultural and economic activities. The globalization process continues to influence business practices in various ways. Some of them include production, supply chain management, and marketing. In addition, it also defines the process of management of employees in businesses across industries. The process of globalization describes different dynamic phenomena that share similarities in various elements. First, the process cuts across national boundaries into other regions found far and beyond. Secondly, it causes increased integration and interdependence in human societies across the world. The globalization process often results in increased flows in the factors of production, most of which include labor and capital, products in the form of services and goods,and technology in national economies (Bernard 2003, 68). Globalization plays an essential role in influencing employment practices and workers in different countries. This paper examines the concept of globalization, and influences employees and employee management systems in organizations in both the developed and developing countries. One of the chief channels by which globalization affect developing countries is the existing labor market. It is important to realize that competition in the provision of goods and services, exchange rates, direct investments, and different forms of capital movements play an important role in labor earnings and employment in developing countries. In the processing of becoming competitive, developing countries break their trade

Wednesday, October 16, 2019

Research and Development at Thomas Company Essay

Research and Development at Thomas Company - Essay Example The principle bases on the cause and effect correlation (Millan, 2005). If no cause to effect correlation exists, accountants show an expense when the cost expires. According to U.S. (SFA No. 2) the expenditures are expensed by firms hence reducing net earnings of year in progress while IFRS capitalize such expenses leaving year in progress earnings unaffected (IASB, 2008). Even if the two small expenditures (R & D) are alike in their nature, their observed benefits vary significantly based on accounting handlings of such expenditures. It should be noted that small expensed intangibles are often viewed to be more auspicious to investors than small capitalized intangibles. When the expenditure is treated as the asset, significant expenditure is more beneficial than the small expenditure. Nevertheless, when the expenditure is expensed, there is no significant discrepancy between the large and the small expenditures (Sougiannis, 2014). Fundamentally, Intangibles that are acquired internally are to be expensed. Spending that from explore is recognized as cost when it sustains. The validation of this is that there should be insufficient inevitability as to whether future commercial benefits will occur or not (IASB, 2008). Similarly, the IAS 38 states that development costs shall qualify for the recognition of being intangible assets so long as the following criteria affect. The predominant criterion is the availability of plentiful technical and financial assets to accomplish the advancement. Hence, new product development $300,000 will be technically feasibly recognized in the statement of comprehensive income. Companies that adhere to IFRS classify intangible assets based on their lives. This results into assets with finite lives while others have indefinite lives (Millan, 2005). Tangibles with limited lives should be depreciated over

Tuesday, October 15, 2019

Preparing a Budget Request Assignment Example | Topics and Well Written Essays - 1000 words

Preparing a Budget Request - Assignment Example However, the rising population could make it hard for the police to carry out their duties as effectively as they should. There have been reports that the crime rate in the downtown area has gone up. I wish to request three to five additional police officers for the city. This will ensure that crime rate is at a minimal level and the officers are not overworked (Mikesell, 2010). Currently the town’s police department has 30 uniformed officers and 12 support staff. This translates to a ratio of 1 police officer for every 2,500 residents. Studies have shown that places with higher populations are likely to harbor more crime than less populated areas. In this town, the population is increasing at a steady rate, which means that the likelihood of increased crime is a reality that needs to be dealt with as early and as fast as possible (Reif-Lehrer, 2005). The town residents are well aware that the police department is currently understaffed. Individuals who are out to cause troubl e also know this. The downtown area is most vulnerable to crime due to the businesses situated in the area. Most of the economy of this town depend son the retail trade that is solely centered on the downtown area. If crime rate around this downtown area goes unchecked, the businesses will suffer, and so will the economy of the town. The other areas are relatively secure and regular police patrols do ensure that law and order are maintained at all times. An additional three or more police officers would ensure that business in the downtown area continues without people fearing that they might loose business due to crime. Currently the officers are overwhelmed with work, and this situation is not likely to become any better due to the increasing population. The town does need more officers on patrol, especially at night. Due to the shortage the police department is facing at the moment, most officers are forced to work over time past their designated shifts. The department has not ha d any extra officers for the last six years, despite the fact that the work load has been increasing during the same duration. Most of these officers are family men and women while others have other commitments. We have tried to reassign some of the duties performed by uniformed officers to other employees, but this strategy has failed to make the work of the officers any less. It would therefore be futile to continue in this line of action since it will not bear fruit (Reif-Lehrer, 2005). As chief of police, I was aware of the growing need for additional officers. I had tried to request for more officers last year, but my request was not granted. The manager has already been briefed of this growing workload situation. With three to five more police officer, the work load in the department will go down. Work will be distributed equitably among all the officers so that no one will have to spend more time at work than other officers. Failure to fund this request may have multiple nega tive effects on the department and the town’s residents. The officers available for duty will continue to suffer under too much pressure due to too much work. If the extra officers do not come within the year, we will have to disregard some duties and concentrate on the most pressing of the town’s security needs. This will bring on another problem: that of inefficiency (Kemp and Dunbar, 2003). The department will need to perform exemplarily in all its responsibilities for the greater good of the community. This is an urgent

Breast Cancer Information Essay Essay Example for Free

Breast Cancer Information Essay Essay Breast cancer is the malignant form of tumor that develops from the breast cells and is the most common form of cancer invasive in women worldwide. This is considered second in malignancy after skin cancer in women. It starts from the inner lining of the milk ducts and spreads to the surrounding tissue. Breast is composed of microscopic cells, which multiply in an orderly manner with older cells being replaced by new cells. Uncontrolled multiplication of cells in a progressive manner is the phenomenon in cancer. Milk duct is the most common spot for the cancer to begin and this form is also known as â€Å"ductal carcinoma. While most breast cancer cases occur in women, male breast cancer is also rarely present. Breast cancer has two forms: invasive and non-invasive. Invasive form of breast cancer is where the cancer cells reach the nearby tissue from inside the lobules. In such cases, cancer cells reach the lymph nodes and reach other organs through metastasis. Liver, lungs and bones may get affected. The cancer cells may even reach other body parts by traveling through bloodstream or lymphatic system. Non-invasive form of breast cancer is where the cancer cells are limited to the origin i.e. inside the lobules. It is usually the pre-cancerous stage where cancer cells haven’t actually spread outside the place of origin and are â€Å"in situ†. This over a period of time develops into invasive breast cancer. The type of breast cancer determines the treatment to be carried out in each case. For breast cancer to be diagnosed it is important that its symptoms be known. The signs of breast cancer that are evident to the patient include headache or pain. Sometimes a rash or swelling may develop. Symptoms are what the doctor can detect like thickening of the tissue in the woman’s breast. Presence of lumps is not a sure sign of cancer as lumps need not be cancerous every time. It is important to get a health check up done by professional in case of lumps. Here are some known signs and symptoms which women report before the detection of breast cancer and need be diagnosed for analysis: 1. Redness of skin 2. Lump formation in the breast 3. Pain in armpits or breast not during menstrual cycle but otherwise 4. Swelling in the armpits(lumps) 5. Nipples of breast turning sunken or inverted 6. Change in size and shape of breast 7. Rash present around the nipples 8. Thickened tissue of breast 9. Discharge which may be that of blood from the nipples 10. Peeling, scaling or flaking of skin of nipples or breast It must be noted that these symptoms are not confirmatory indicators of breast cancer but are only a possible sign of malignancy. It may rather be a cyst or infection that causes such symptoms. In cases where diagnosis gives positive results, further treatment and course of action needs to be started by the medical professional. Determination of cancer type and its grade and also if genetic mutation is responsible for it or if it is hormone receptive is to be done. Positive breast cancer determination gives rise to the need for determining whether the cancerous cells have spread to other organs, tissues or bones. Effective treatments can cure the cancer or prevent it from spreading further. Local or systematic treatment based on the size, nature and extent of tumor is carried out post diagnosis. Surgery and radiation are means of local treatment where cancer cells are tried to be destroyed without affecting the other body parts or remaining body. Breast-sparing lumpectomy or mastectomy in aggressive form where the entire breast may have to be removed can be done as a part of the surgery. Systematic treatments involve targeting of bloodstream in the entire body and are given through mouth to reach target cancer cells. Toxic drugs such as cyclophoshamide or methotrexate may be used in such treatments. Biological treatment is the most recent form where therapy is used to strengthen the immune system to fight the cancer cells and curb the growth of cancer cells which have protein in higher levels. Which treatment regimen is adopted for a patient depends upon the age, type and stage of cancer. Since women over 50 years of age are most likely to develop cancer, early diagnosis can prevent cancer from happening altogether in many cases. Breast cancer screening tests are recommended in women over 40 years of age which are tests done without the  presence of any symptom. Detection is done by self exams, check up by medical experts or clinical mammography. Women who have family history of cancer must undergo the early screening tests as they are at higher risk of developing the malignancy through genes. Although causes of breast cancer are not ascertained, there are many factors that can be considered for its likelihood in females. As age progresses, the risk of developing breast cancer grows. Genetics also play a major role. Breast cancer is more common in such women whose close relative had ovarian cancer. If a woman had developed the non-invasive problem ever in her life, she is quite likely to develop breast cancer again in lifetime. Breast lumps at some stage can turn into cancer later on. For women with dense breast tissues, the chance of developing breast cancer is always higher. It is very crucial that a breast cancer gets diagnosed for the treatment to begin. The doctors have wider range of options to begin and judge the patient’s progress and prevent metastasis from occurring. Staging of cancer, i.e. the extent to which cancer has evolved in patient’s body can be determined only after its diagnosis. Further survival rates are highly dependent upon the type, stage and location of cancer. Women can keep away breast cancer by eating healthy diet, drinking less alcohol and breastfeeding their children besides being physically active in their routines. Breast cancer can be managed through surgery or chemotherapy or both in case needed. Risk of reoccurrence is a prominent factor during treatment and thus prevention is always better than cure.

Monday, October 14, 2019

Coca Colas Corporate Communication Strategy

Coca Colas Corporate Communication Strategy 1. INTRODUCTION Communication is the medium through which companies both large and small access the vital resources they need to operate (van Riel 1995). Without effective and integrated communication systems an organization will be unable to develop an appropriate structure for its corporate communication strategy. Given that its corporate communication entails selectively communicating the organizations views and objectives to its stakeholders (whom it relies on for the success of its business), it can therefore be described as a key management strategy. This report will critically assess Coca Colas Corporate Communication strategy through the evaluation of communication frameworks and models. It will look at the internal structure of Coca-Colas organization and how the company utilises corporate communication strategies to both epitomize their corporate identity to stakeholders and improve their reputation. It also looks at the corporate ethics and culture of the company and the impact of Corporate Communication management on the organisation 1.1 Background Information The Coca-Cola Company: Coca-Cola was invented on May 8, 1886, in Atlanta, Georgia by Dr. John Stith Pemberton. It was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was then patented in 1887, when another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. It was registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. By the late 1890s, Coca Cola was one of Americas most popular fountain drinks, largely due to Candlers aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900. In 1899, The Coca-Cola Company began franchised bottling operations in the United States. Today the Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and 3,000 beverage products. The company employs over 92,400 associates worldwide and has a consumer serving (per day) of nearly 1.6 billion, with a net operating revenue of over $31.9billion (as of December 31, 2008). Throughout the world today, no other product is as immediately recognizable by its brand as Coca-Cola. (www.thecoca-colacompany.com.html, 2009) 2. CORPORATE COMMUNICATION ‘Corporate refers to complete, entire or total entities of the organization, while ‘communication means to impart, share or make common. Therefore, ‘corporate communication can be defined as a total communication of the organization or integrating different messages of organizations under one banner (Christensen et al. 2007). Van Riel and C. Fombrun (2006, p.25), cite Jacksons (1987) definition of corporate communication as ‘the total communication activity generated by a company to achieve its planned objectives. That total communication represents all the different forms of communication that is occurring within the organization, including marketing, managerial and organizational interaction. An organisation such as Coca-Colas corporate communication strategy plays an important role in aiding stakeholders understanding of the organization and communicating the organizations identity. Corporate communication within an organization is essential for the implementation of strategic objectives, build brand and reputation and thereby create economic value. It is therefore a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable starting points with stakeholders on whom the companies depend (Fombrun and van Riel 2006). Freemans (1984, p. 46) stakeholder approach defines stakeholders as: â€Å"any group or individual who can affect or is affected by the achievement of the firms objectives.† The stakeholders of The Coca-Cola Company (see Figure 3 below), include: consumers, customers, suppliers, employees, government and regulators, NGOs The local communities Strong centralized functions with direct connection to the Chief Executive Officer (CEO) is the best way for a company to ensure the success of its corporate communication function. (Argenti, 1998). This was evident in Coca-Cola Company, under the leadership of the former CEO Douglas Ivester whose highly formalized, centralized organizational structure, with clear hierarchy of authority and a mechanistic management process has helped maintain control and drive aggressive marketing and expansion plans. This management structure was criticized by the external communities, claiming that the companys perspective was too global and ignored the local communities. Under the direction of the companys new CEO, Coca-Cola began decentralizing some of its activities in order to become more localized. Increased horizontal communication is now occurring within the organization. Sutherland and Canwell (2004, p.130) define horizontal communication as â€Å"informal communication between peers or colleagues on the same level of the organizational structure†. Coke immediately began realizing economies of scale and scope, as well as low-cost production from a globalization strategy that enables product design, manufacturing and marketing to be standardized throughout the world. Corporate communication if strategically implemented within an organisation helps build favourable corporate reputation, which in turn is influenced by corporate identity, behaviour, symbolism and has an impact on organizational performance (van Riel and Balmer, 1997). According to Argenti (1998) corporate communication model below (Figure 2), an organization communicates to its stakeholders through messages and images, who then respond by associating themselves with that particular organization. It affects the perceptions of stakeholders about the organizations prospects and so influences the resources that would be available to them (Fombrun and van Riel, 2006). Image, Identity and Reputation, Crisis Management, Community Relations and Corporate Ethics, Employee Relations and Human Resource Management (HRM) are all essential functions of an organization that depend on effective corporate communication to be successfully implemented. 2.1 Image, identity and reputation Corporate identity is the reality and uniqueness of an organization, which is integrally related to its external and internal image and reputation according to Gray and Balmer (1998), and is a means to achieve a competitive advantage (Schmidt, 1995), while the ‘Image of a company is the reflection of the organizations reality. It is the corporation as seen through the eyes of its stakeholders (Argenti, 1998). Corporate image has 3 dimensions: Relational dimension relationship the company has with the government, the local community and its employees; Management dimension – what the corporate goals, decision-making processes, knowledge management and understanding of company objectives; Product dimension – product endorsement and support, competitive advantage and promotional distinctiveness. Coca-Colas corporate communication strategy within the company includes conducting stakeholder analysis to understand their individual stakeholders needs and attitudes. This involved a series of focus groups with consumers aged 18 and over and with employees of the Coca-Cola Company. It also included interviews with customers, non-governmental organizations and the media. The consistent use of the colours red and white, the lettering and the model-wave over time is an integral part of the companys corporate visual identity and is important to all stakeholder groups. If managed effectively corporate reputation can be a valuable asset that makes an organization more resilient in todays competitive environment. â€Å"Corporate reputation is influenced by the way in which the company projects its image via behaviour, communication and symbolism† (Gotsi and Wilson, 2001, p. 30).It is a ‘multi-stakeholder construct that can be used to measure how effective an organizations communication system is (Fombrun and van Riel, 2006). When information that stakeholders need to make a decision about a company is insufficient, they will sometimes turn to the reputation of that company to seal the decision. 2.2 Crisis management and culture According to Jones (2000), a good reputation acts as a buffer to companies in times of crisis. After over 200 people, including school children reported feeling unwell in 1999; Coca-Cola was forced to issue recall of its soft drinks in countries in Western Europe including Belgium, France, the Netherlands and Luxembourg (Taylor, 2000). Taylor (2000) explained in his case study that a companys public relations and communication strategy should be executed on a global scale. He did this using Hofstedes (1980) theory of cultural dimension, which explained how values are influenced by culture in differing nations. Taylor (2000) proposed that in countries with high uncertainty avoidance and high power distance, citizens reacted more strongly to this tainting crisis, by forcing the government to place bans on the sale of Coca-Cola related products, while the governments of countries with low uncertainty avoidance and low power distance did not really react to the crisis. Culture management was also needed to accurately understand the environment they were embarking on. Cultureconsists in those patterns relative to behaviour and the products of human action which may be inherited, that is, passed on from generation to generation independently of the biological genes (Parson, 1949 p. 8). Under the guidance of the new CEO, the company adopted a think local, act local approach to marketing, which highlighted the importance of addressing the cultural needs of customers in the local market. Daft maintained the view that although Coca-Cola is a global brand, customers do not drink Coca-Cola globally. As a result, Coca-Cola has been adopting a localized strategy in marketing, advertising, and public relations by carrying out extensive stakeholder analysis as seen in Figure 3. The company also adopted a risk management approach that includes financial, operational, social, environmental and ethical considerations and are of the view that by identifying these risks and the potential consequences they could have on the business, they can proactively focus on these areas and identify ways to more effectively manage their impact on their operations. 2.3 Community relations and corporate ethics Coca-Cola is now working to become a model citizen by reaching out to local communities and getting involved in civic and charitable activities. Like reputation, corporate ethics and relationship with the external stakeholders is very important for building a positive image. Coca-Colas social responsibility and corporate ethics helps build company integrity. In 1960, Keith Davis suggested that corporate social responsibility refers to business decisions and actions taken for reasons at least partially beyond the firms direct economic or technical interest. Stakeholder management is important here as it reconciles the companys objectives with the claims and expectations being made by them of various stakeholder groups. 2.4 Employee relations and Human Resource Management Human Resource Management (HRM) is one of the most important forms of management within an organization and effective communication is essential for HRM to be successful. HRM is as defined by Bratton and Gold (1999): that part of the management process that specializes in the management of people in work organizations. HRM emphasizes that employees are critical to achieving sustainable competitive advantage, that human resources practices need to be integrated with the corporate strategy, and that human resource specialists help organizational controllers to meet both efficiency and equity objectives. The Coca-Cola Company links employee (internal) communications and employee relations and believe that they are integral components needed for the success of the organization. Employee Relations, according to Heery and Noon (2001), involves the body of work concerned with maintaining employer-employee relationships that contribute to satisfactory productivity, motivation, and morale. Essentially, Employee Relations is concerned with preventing and resolving problems involving individuals, which arise out of or affect work situations. The employees are the most valued internal stakeholders, as they communicate the product to the companys external stakeholders. Internal Corporate Communication falls under the organizational management department, as seen in van Riel (1995) model of integrated corporate communication. It is defined, according to Welch and Jackson (2007) as communication between an organisations strategic managers and its internal stakeholders, [in the case of Coca-Cola, its employees] designed to promote commitment to the organisation; a sense of belonging to it; awareness of its changing environment and understanding of its evolving aims. The Coca-Cola Company follows a similar structure regarding internal communication as depicted in Welch and Jacksons (2007) model (Figure 2). Within the company, corporate messages relayed directly to employees aid in reinforcing employee commitment towards the overall organizational objectives. On the same level, direct communication between managers and their employees helps create a sense of belonging to the organization. This sense of belonging then motivates employees to promote awareness and understanding of the corporate brand to the external stakeholders. Guest (1990), in his approach to strategic HRM draws on the Harvard model (proposed by Beer et al., 1984), which was associated with the softer side HRM and the Michigan model (proposed by Fombrun, Tichy and Devanna, 1984), which proposes the hard HRM approach. Hard HRM see human â€Å"resources† as mainly a factor of production, an expense of doing business rather than the only resource capable of turning inanimate factors of production in to wealth. In contrast, soft HRM places an emphasis on human side of things. The soft model focuses on treating employees as valued assets and a source of competitive advantage through their commitment, adaptability and high quality skill and performance (Legge, 1995). The Coca-Cola Company incorporates both ‘hard HRM and ‘soft HRM within their organization reflected in the ‘Choice Model adapted by Analoui (2002, p. 30). This model depicts a more holistic approach to HRM as seen in Figure 5 below. The Input Stage of HRM policies and frameworks This model represents the communication strategy with emphasis on HRM, being used by global organizations like Cola-Cola. It explains how the input stages of HRM policies are formulated at senior management levels based on the knowledge and information attained from internal, personal and external sources. These policies are then passed on to the functional and line management level where they are implemented, and finally ends at an output level that affects the individual, organisation and society bringing about, improved performance and effectiveness and quality of work life. This model proves effective as it takes into consideration the culture of the organization, as well as individual and stakeholders perception of the company and can be interpreted on an international basis for a company such as Coca-Cola. CONCLUSION This report critically reviews the corporate communication strategies being utilized within the Coca-Cola Company. It reflects on the nature, scope and focus of corporate communication, with emphasis on Human Resource Management and Employee Relations. It describes how corporate communication is essential for corporate image, identity and reputation to be understood by stakeholders. It explained how under the corporate communication strategy, Cola-Cola is able to formulate a more holistic approach to HR management, linking the needs of the internal stakeholders with those of its external stakeholders to achieve a more effective organization. Finally it concludes that company performance and efficiency is linked to the corporate communication strategy of an organization and how successful its implementation is. Bibliography Analoui, F (2002) The Changing Patterns of HRM. UK: Ashgate. Argenti, P.A. (1998) Corporate Communication. 2nd ed. Boston, MA: Irwin McGraw-Hill. Beer, M. et al. (1984) Managing human assets. New York: The Free Press Bratton, J. and Gold, J. (1999) Human Resource Management: Theory and Practice. 2nd ed. London: MacMillan Press. Christensen, L.T., Cornelissen, J.P. and Morsing, M. (2007) Corporate communications and its receptions: a comment on Llewellyn and Harrison. Human Relations Journal, Vol. 60 (4), p.653-661. Cornelissen, J.P. (2008) Corporate Communication: A Guide to Theory and Practice. 2nd ed. London: Sage Publications Ltd. Davis, K. (1960) Can business afford to ignore its social responsibility? California Managements Review, Vol. 2 (3), p. 70-76. Freeman, R.E. (1984) Strategic Management: AStakeholder ApproachBoston, MA: Pitman Fombrun, C.J. and Riel, C.B.M. van (2006) Essentials of Corporate Communications: Implementing practices for effective reputation management. Dawsonera [Online]. Available at http://dawsonera.com [Accessed: 08 November 2009]. Fombrun, C.J et al. (1984) Strategic Human Resource Management. New York: John Wiley Gotsi, M and Wilson, A. (2001) Corporate reputation: seeking a definition. Corporate Communications: An International Journal, Vol. 6 (1), p. 24-30. Gray, E.R. and Balmer, J.M.T. (1998) Managing Corporate Image and Corporate Reputation. Long Range Planning. Vol. 31 (5), p. 685-692 Guest, D. E. (1990) Human resource management and the American dream. Journal of Management Studies, Vol. 27 (4), p. 377-397. Heery, E and Noon, M. (2001) A Dictionary of Human Relations. Oxford: Oxford University Press. Jones, M.H. (2000) Reputation as reservoir. Corporate Reputation Review, Vol. 3(1), p. 21-29. Legge, K. (1995) Human Resource Management: Rhetorics and Realities, Basingstoke: Macmillan. Oliver, S. (1997) Corporate Communication: Principles, Technique and Strategies. London: Kogan Page. Parson, T. (1949)Essays in Sociological Theory: pure and applied.New York: Free Press. Riel, C.B.M. van (1995) Principles of Corporate communication. London: Prentice Hall. Riel, C.B.M. van and Balmer, J.M.T. (1997) Corporate identity: the concept, its measurement and management. European Journal of Marketing, Vol. 31 (5), p.340-355. Schmidt, K. (1995) The Quest for Corporate Identity. London: Cassell Sutherland, J. and Canwell, D. (2004) Key Concepts in Human Resource Management. New York: Palgrave Macmillan. Taylor, M. (2000) Cultural variance as a challenge to global public relations: a case study of Coca-Cola tainting scare in Western Europe. Public Relations Review, Vol. 26, p. 277-293. Welch, M. and Jackson, P.R. (2007) Rethinking internal communication: a stakeholder approach. Corporate Communications: An International Journal, Vol. 12(2) p. 177-198. http://www.cokecorporateresponsibility.co.uk/index.html (2009) [Online]. [Accessed: 27 October 2009] http://www.thecoca-colacompany.com.html (2009) [Online]. [Accessed: 15 October 2009]